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Does Your Organization Need GR: Expert Opinion from Kostiantyn Turchak

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Does Your Organization Need GR: Expert Opinion from Kostiantyn Turchak

It is a known fact that every self-respecting organization nowadays actively invests in Public Relations and its public brand. The total global PR market was worth approximately US $128.9 billion in 2024, and is projected to reach $141.9 billion in 2025. Practically, it is impossible to be heard and noticed without well-built and systematic public communications.

Our GR specialist Kostiantyn Turchak notes that when an organization grows to a certain level, its leaders may consider stepping into Government Relations and investing in developing their own GR brand. Nevertheless, stepping into GR is often a hot discussion, since there are lots of questions of how it works, what value it brings and at what stage it makes sense to invest in it.

What is GR and does your organization really need it?

As Kostiantyn explains, Government Relations (GR) is the strategic practice of engaging with public institutions—governments, regulatory agencies, lawmakers, and multilateral bodies—to shape, influence, or anticipate policies that affect your organization.

Unlike lobbying, which often focuses on a specific legislative outcome, GR is broader and long-term: it builds relationships, trust, and understanding between your organization and decision-makers.

To sum up: GR makes your organization known and reputable in certain governmental or close-to-governmental circles that influence the success of your company. But how to understand that you have to start investing in GR in the foreseeable future?

The experts at “Magonova&Partners” have developed a guide to better understand the GR value for every particular case:

When does your organization need GR?

1. Ambition of participation in public funding or tenders

If your organization plans to participate in public funding competitions, then GR is worth the investment. In the majority of cases, Public Relations do not go all the way providing the necessary details for key stakeholders.

According to our expert, GR allows you to position your organization as a credible and strategic partner and provide all the necessary details for regulators. This significantly increases your chances of success in public funding competitions.

2. International expansion in regulated markets

Navigating international regulations is challenging, and the price of mistakes can be lost market opportunities. From fintech to medical, building relationships with regulators is key.

“Use systematic GR approaches to explain your model and propose cooperation,” recommends Kostiantyn Turchak. In his experience, this way your potential opponents will turn into an asset that fuels your organization’s growth and influence.

3. Policy risks and political headwinds

If your organization faces hostile political narratives, misinformation, or your operations totally depend on government decisions - well-established GR processes are a must-have.

In this case, the role of GR is to correct narratives, build institutional allies, and shape outcomes before they are finalized. While PR engages the public, GR is laser-focused on bringing your weighted position and view to the particular decision-maker.

Successful GR cases

Based on practical experience, Kostiantyn Turchak provides several compelling examples of GR effectiveness:

  • Tesla built strong GR teams in Washington and European capitals to secure EV subsidies, influence emissions standards, and navigate battery regulation.

  • European cleantech startups leveraged GR to position themselves as strategic players in the EU Green Deal, unlocking millions in funding.

  • In Ukraine, GR practices help to shape new markets and influence the competitiveness of the country. For instance, Ukrainian IT sector associations used GR to continuously discuss reforms that may enhance Ukraine’s competitiveness, ensuring the sector’s continued growth.

Conclusion

If you are still hesitating whether your organization may take full advantage of Government Relations processes, get in touch with us at “Magonova&Partners”. We will guide you through our practical tools and expertise that will unleash your potential in the GR field.

According to our experts’ observations, companies that invest in developing government relations at the right time gain a significant competitive advantage and can respond more effectively to regulatory challenges.

Article prepared based on the expertise of Kostiantyn Turchak, GR specialist at “Magonova&Partners”.