Magonova and Partners



On December 6, 2018, the event Ukraine Now: Culture & Traditions was held in Kyiv, where the cultural potential of Ukraine abroad was discussed.

The event was organized by Magonova & Partners in collaboration with the U.S.-Ukraine Business Council (USUBC) and Ukrainian Culture Festival within the contract with the Ministry of Information Policy of Ukraine.

During the event, a teleconference Toronto-Kyiv was held with the participation of the State Secretary of the Ministry of Information Policy of Ukraine Artem Bidenko, the representative of the US-Ukraine Business Council (USUBC) Mykhaylo Datsenko and representatives of the public involved in the development of Ukrainian culture in Canada.

Among the guests of the event were: Chairman of the British-Ukrainian Chamber of Commerce Bate Toms, head of the Ukrainian Cultural Foundation Yulia Fediv, as well as film directors and producers.

One of the main topics discussed with the public was BWV Toronto Ukrainian Festival, which was held on September 13-15 in Canada. A large-scale event attended by about 800,000 people last year, including Canadian Prime Minister Justin Trudeau.

“We are deeply convinced that language forms a person's outlook, and culture forms nations. For this very reason we decided to devote our final event to the issues of cultural export of Ukraine. The teleconference connected people on two continents, giving them the opportunity to share their ideas and views on the further development of cultural projects,” said Anastasia Magonova, CEO at Magonova & Partners.

“We are very pleased to help and participate in the teleconference within Ukraine Now: Culture & Traditions project of the Ministry of Information Policy. We hope that those who participated in the discussions found new ideas on how they can promote Ukrainian culture and business around the world, taking into account the role of the Ukrainian diaspora in preserving and promoting Ukrainian culture abroad,”added representative of US - Ukraine Business Council (USUBC) Mykhaylo Datsenko.

Artem Bidenko offered to develop the domestic film industry through film festivals in Canada with representatives of the Ukrainian cinematographic elite, considering such an interest in Ukrainian culture abroad.

At the end of the discussion, the participants of the event watched the Ukrainian short film "Dyakuyu", which was created at the request of the Ministry of Information Policy of Ukraine.