For the third time the Ukrainian House in Davos represented the state at the World Economic Forum under the slogan "Ukraine: Creativity, Innovation, Opportunities."
Ukraine's slogan this year resonates with the global agenda that was announced in Davos. The semantics of the slogan is well chosen. World powers are looking for creative minds with new approaches, because it is obvious that existing mechanisms and patterns are ineffective in reacting to contemporary events. Innovation has become a lifeline for the global economy. These two conditions create new opportunities and niches for regions, states and associations.
The content lacked panels that reflected the slogan. To achieve communication success at the Davos site, you need to reflect ideas not only in the name, but in every detail.
Ukraine maintains its position as an eternally promising, young and dynamic democracy. And the chances of breaking out of the present continuous tense are still great.
Communication was as successful as it could have been in Ukraine. The impression was created that Ukraine was locked in reasoning and was going around in circles. Self-reflection is an important analytical tool, but it must be flexible in dealing with foreigners. So, among the speakers were representatives of foreign capital and the public, but the recipients of the information are all the same Ukrainians. It is worth paying attention to mutually beneficial collaborations with other countries and counterparties. This will expand the audience and reach, build partnerships and use communication channels that are not available to Ukraine now.
We work a lot with government agencies on projects to promote Ukraine abroad. For successful communication, we develop unique theses for each group, rather than generalizing them. If you form general theses – you get a "hodgepodge".
Success is when journalists from the world's top 5 media fill out accreditation forms 2 weeks before the event, missing out speakers at other national houses in Davos.
The communication strategy must be radically changed and made differentiated and individual. The key to productive negotiations – Do not talk about yourself, ask your interlocutor how you can help him. It builds confidence and shows advantages.