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Play poker with bankers, go to the museum. 3 ways to find a business idea that will propel your company

Sometimes we get lost in the flows of information about successful global startups. An article about Ryan Ross, the youngest entrepreneur in the world, you read while having a cup of coffee in the morning and some notes on a blockchain while having lunch. There is a banquet of tweets and didactic quotes by Jack Ma, Mark Zuckerberg, Elon Musk, and Jeff Bezos in the evening. They are noble people, for sure, but the desire to create your own stuff is always there.

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Freedom to prisons! Why we privatize correctional facilities?

The project for the privatization of prisons in Ukraine is an example of a tough case for a PR specialist who works with the public sector. On the one hand, the distrustful attitude of Ukrainians towards the very concept of privatization of state property was formed back in the post-Soviet 90s. On the other hand, there is the negative in the information space, caused by a wave of manipulations and fakes on this topic.

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The Real-time law: how bills are created and promoted

Laws, just like the politicians need PR. Before the Verkhovna Rada adopts the Draft Law, it passes a long way from the initial concept to the vote. On this "path" the project can change radically. How does a PR specialist work with laws, and how many people does it take to write the text of a bill?

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Working in the public sector is an ongoing conflict of interest

A (PR) specialist must always take into account conflicts of interest. Otherwise, he will not be able to fulfill his duties. But, contrary to the popular myth, GR rarely uses compromising evidence against opponents. Such methods are used less and less.

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What data do the politicians take as a basis for making a decision?

What happens when a separate individual gets into a position with colossal power, workload, and responsibility? When, for example, he goes from а COO position from business to politics, or at one point moves from the middle tier of politicians to the big league. What is the first transformation that is added to the new status?

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Government PR market trends: forecast for 2021

People come to PR experts with problems, and if the situation is bad, the PR expert always has a job. Not surprisingly, that in 2020, the focus has shifted from public relations as such to state propaganda.

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Character is a success

How many times have you been told in your childhood that "he who would catch fish must not mind getting wet", that dexterity is half the battle, that the road to the goal is never short and primitively simple and that success depends on a steely character and a strong will?

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WEAPONIZE, USE FOR PEACEFUL PURPOSES

“The army is strong because the soldiers must obey, whether they want it or not. The sword of binding obedience does not hang above the individual and public mind. That is why a different toolkit should have been offered for a peaceful life,” Edward Bernays.

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Government relations: my mistakes and learnings

A couple of generations of deputies, ministers and presidents has changed before Anastasia Magonova's eyes. PR tools changed also. Hit pieces were mixed up with digital. Anastasia tells us about this and other things in her column on Delo.ua.

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Great achievements start from the great vision

From the times of the ancient empires to nowadays the common trait of the most successful nations was a clear vision for their development. Vision defined how the economy, infrastructure, education, and international relations develop and establish the country’s position in the world’s political arena.

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Communication and no templates: top 5 tricks to work during lockdown

A crisis is always unexpected, and the first natural reaction is to panic. Fear paralyzes, wreaks havoc on thoughts and actions. A desire to hide or, conversely, to imitate heavy activity, appears. The rhythm of life is knocked down, as well as the focus for achieving goals. Anastasia Magonova tells us about this in her column on MMR - Marketing Media Review.

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