Why are infographics useful?
Infographics are a visual, schematic illustration of information to bring it more easily and help quickly assimilate it. It is used when it is necessary to explain voluminous and complex material.
The method has been used since ancient times. Drawings on rocks, medieval sky maps, signed anatomical illustrations, diagrams developed in the 19th century – all these can be considered the first attempts at creating infographics. This method is actively used in those areas where material schematization is required: in journalism, advertising, statistics, science.
Gradually, infographics began to turn from an information tool into an advertising tool. Companies send journalists pictures with explanations instead of text news messages, and media overloaded with information are pleased to publish nice visual content.
The main value of this format is that a large amount of important, useful, but mostly dry and boring information is presented to the user in the most concise, convenient and interesting form.
Such a tool can be both beautiful and useful. However, only if the work is done well. Magonova & Partners cannot do otherwise.
Here is our algorithm while creating infographics:
1. We define goals and objectives;
2. We collect, analyze and process information;
3. We choose theses according to the goals;
4. We write and edit the text-basis of infographics;
5. We choose the structure and color taking into account the psychology of the masses and world trends;
6. We create infographics;
7. We conduct a focus group on the readability of infographics;
8. Finally, we choose the communication channels.
How helpful can infographics be?
USA TODAY was one of the first to combine text and infographics. A few years later, the name of the newspaper was included in the list of 5 most popular media. Most of all the readers of this newspaper were interested in colorful pictures with explanatory comments.
Why did infographics make USA TODAY popular?
It's simple: readers immediately received all the important information. They did not have to look for the main data and theses in the text. Everything was slice and dice.
Infographics will help you gain or strengthen the reputation of an expert, and become informative and entertaining content for your potential clients. You will be able to conduct research and depict its results, draw up algorithms, maps and other visual materials.
Magonova & Partners will depict any process with maximum results.